Operations & CX Leader · Remote-First

MatthewHunter.

15+ years making customer experiences better. A track record of improving operations, developing people and deploying AI in ways that actually work.

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74%
AI chatbot containment rate
~40%
Global FRT improvement
~20%
CSAT improvement
~30%
Reduction in escalations

About me

The short version

I'm a people manager and operations leader with 15+ years in customer experience and 5+ years in progressive leadership at Unity Technologies. I'm at my best when I'm developing people, improving processes and finding smart ways to make teams work better.

My current focus is the intersection of AI and operations - I've built QA tooling from scratch, owned global chatbot strategy and introduced AI into my team's daily workflows in ways that are practical, measurable and actually used.

Looking for a remote-first people leadership or operations role where process improvement and AI integration are genuinely part of the job - not an afterthought.

What I bring

  • Coaching and 1:1s that move people forward
  • Hands-on AI implementation with real, measured results
  • Deep Salesforce knowledge across case management, SLAs and reporting
  • Cross-functional credibility - Product, Engineering, Sales and Operations
  • Global leadership across EMEA, APAC and AMER

Core skills

What I do well

👥People Leadership
1:1 coachingPerformance managementTeam developmentDistributed teams
⚙️Process Improvement
Workflow designOperational excellenceChange managementQA tooling
🤖AI & Automation
AI implementationChatbot strategySelf-service designAutomation workflows
🖥️CRM & Support
SalesforceZendeskSLA managementEscalation frameworks
📊Reporting
CSATSLA trackingFRTKPI dashboardsBacklog management
📚Knowledge & KCS
KCS methodologyKnowledge basesTraining designConfluence
🌐Stakeholder Management
Product & EngineeringEMEAAPACAMER
🗺️Project Management
Support roadmapsTool rolloutsProcess docsEscalation design

Experience

Career history

U
Unity Technologies
Brighton, UK (Remote) · Full-time · May 2021 to present
EMEA Manager, Customer Support Nov 2024 to present

Lead a remote, distributed support team across the UK and Lithuania - accountable for service delivery, CSAT, people development and continuous improvement. Own the EMEA support roadmap and partner with Product and Engineering on tooling improvements.

  • Running structured weekly 1:1s, team standups, performance reviews and coaching conversations, with quarterly in-person visits to Lithuania.
  • Evaluate and implement AI tools for the team: Claude (Cowork) for daily briefings and QA workflows; Mosaic AI for agent-facing ticket handling; U-AI for meeting notes and knowledge articles.
  • Developed a web-based QA process tool from scratch, reducing manual effort and improving consistency of feedback.
  • Use Salesforce as the primary CRM for case management, workflow routing, SLA tracking and operational reporting.
  • Standardise workflows, routing and escalation processes to reduce resolution times and improve consistency across EMEA markets.
Key achievements
  • Built and stabilised a high-performing EMEA team consistently meeting SLAs, CSAT and KPI targets.
  • Process and knowledge improvements that increased self-service resolution and reduced manual touches.
Global Lead, Customer Experience (Cloud+) Jan 2024 to Nov 2024

Led global Cloud+ CX teams across APAC, EMEA and AMER, overseeing non-technical B2B SaaS support. Improved global first-response time by ~40% and CSAT by ~20% through data-driven process changes and KCS implementation.

  • Directed global workload management by customer tier, urgency and complexity, improving FRT from 72 to 48 hours.
  • Analysed global feedback and ticket trends to identify volume drivers; process changes increased CSAT by ~20%.
  • Owned global processes, training materials and quality standards across three regions.
  • Promoted and embedded Knowledge-Centred Service (KCS) practices to improve knowledge reuse and reduce repeat contacts.
  • Led regular performance reviews with regional leads, focusing on coaching, quality and development planning.
Key achievements
  • ~40% improvement in global first-response time through better prioritisation and resource allocation.
  • ~20% CSAT improvement via data-driven process changes and feedback loops.
AI Bot Manager, Customer Experience Dec 2022 to May 2024

Owned global strategy and optimisation of Unity's customer-facing AI bot (Ada platform) across all regions. Achieved 74% containment rate - 21% above industry benchmark - and reduced human escalations by ~30%.

  • Designed and executed an AI optimisation roadmap achieving 74% containment rate, outperforming industry benchmarks by 21%.
  • Reduced escalations to human agents by ~30% through improvements to automation flows, intents, responses and customer journeys.
  • Created and refined AI intents using real customer conversations, ticket data and feedback trends.
  • Built dashboards to monitor containment, deflection, CSAT and escalation trends.
Key achievements
  • 74% AI bot containment rate - 21% above industry benchmark.
  • ~30% reduction in escalations through automation improvements.
EMEA Lead, Customer Experience (Cloud+) Aug 2023 to Jan 2024

Managed the EMEA Cloud+ team handling non-technical support and escalations. Raised team efficiency by ~20%, reduced high-volume complaint categories by ~35% and cut new hire onboarding time by ~40%.

  • Led a team handling complex escalations with an average satisfaction rate of ~92%.
  • Introduced coaching and training approaches that increased team efficiency by ~20% within three months.
  • Used customer feedback and ticket data to reduce high-volume complaint categories by ~35%.
  • Developed knowledge systems and playbooks that reduced new hire onboarding time by ~40%.
Customer Experience Specialist Dec 2022 to Aug 2023

Specialist support for Unity Asset Store and commercial queries with ~95% first-contact resolution. Delivered internal sessions on service quality and AI bot usage to 30+ colleagues.

Customer Experience Advisor Apr 2021 to Dec 2022

Non-technical support for Unity users worldwide. Reduced average response time by ~25% through streamlined ticket handling; built self-service knowledge articles that improved team efficiency by ~20%.

SH
Southern Housing Group
Horsham, UK · Full-time · Sep 2019 to Apr 2021
Customer Relations Advisor Sep 2019 to Apr 2021

Complaints and enquiries for a large social housing provider, including politically sensitive cases involving Councillors and MPs. Managed Stage One complaints end-to-end and contributed complaint trend analysis to service reviews.

VA
Virgin Atlantic Airways
Crawley, UK · Full-time · 2011 to 2019
Junior Analyst Jul 2018 to Jul 2019

Analytical and technical support within revenue and refunds teams - transaction analysis, revenue risk identification, KPI reporting and procedure updates.

Customer Relations Advisor Mar 2016 to Jul 2018

End-to-end complaint management across pre-, in- and post-travel for a major international airline, including complex joint-venture cases with Delta and Virgin Holidays.

Customer Liaison Manager 2012 to Oct 2014

Managed high-profile escalations from VIP, Upper Class and Flying Club Gold members, including complaints directed to the CEO. Handled DSARs and provided project support and training across customer teams.

Customer & Social Relations Executive 2011 to 2016

Written complaint handling, CRM case management and social media customer service across Facebook, Twitter, Instagram and YouTube, including real-time crisis communications during major operational disruptions.

Education & certifications

Qualifications

🏆

Certified Support Supervisor

Service Strategies · 2023

🧠

Mental Health Aid Training

Lyra Health International · 2023

Disney's Approach to Quality Service

Disney Institute · 2022

🤖

Introduction to Claude Artifacts

Codecademy · 2026

Tools & tech

My stack

CRM & Support

SalesforceZendeskMicrosoft DynamicsSLA routingEscalation workflows

AI Tools (Current)

Claude / CoworkMosaic AIU-AI / Expert AIWorkflow automationQA tooling

AI / Chatbot

AdaZendeskIntercomIntent design

Analytics

ExcelKPI dashboardsCSATFRTBacklog reporting

Knowledge & Process

ConfluenceSharePointKCSKnowledge base management

Collaboration

SlackZoomGoogle MeetMicrosoft TeamsOffice 365